Kerry Dodimead
Revenue & Commercial Leadership

Experience

Director-Level Specialist | Brand & Franchise Operations | Multi-Sector Hospitality. Accomplished Commercial Leader with a proven track record in optimising financial performance across diverse hotel portfolios, including prime city hubs, secondary markets, and luxury resorts. Expert in navigating complex brand management and franchise environments to drive market share and GOPPAR

Skills

  • Strategic Revenue Design: Developing robust distribution frameworks and pricing strategies tailored to market volatility and asset lifecycle

  • Commercial Optimisation: Deep focus on maximising RevPAR, TrevPAR, and flow-through via data-driven KPI management.

  • Asset Lifecycle Management: Specialised expertise in high-impact transitions, including pre-openings, rebranding, repositioning, and de-flagging.

  • Systems & Infrastructure: Technical leadership in the end-to-end installation and integration of RMS (Revenue Management Systems) and CRS (Central Reservation Systems).

  • Owner Relations: Acting as a strategic bridge between operations and stakeholders through sophisticated asset management and owner representation.

Leadership & Specialized Experience

  • Interim Crisis & Performance Leadership: Stepping into Revenue & Commercial Director roles during critical performance gaps to stabilise revenue streams and recapture market share.

  • Team Transformation: Dedicated to building high-performance cultures through structured coaching, mentorship, and commercial upskilling.

  • Multi-Sector Versatility: Equal proficiency in high-volume urban corporate markets and seasonal leisure/resort dynamics.

Why I love what I do

I love the variety of working with a wide range of clients, obtaining new perspectives and experience challenges within wider markets and different brands. Client collaboration and implementing new strategies and better working practices to deliver positive sustainable improvements in hotel performance.

My fun time

I love to travel, quite obsessed with US Road Trip's and try to visit more states every year. For rest and relaxation, has to be St Lucia. My Showjumping horses take most of my free time, love to produce and hang out with my equine friends and also travel with them to International competitions in Europe.